Launch with real enterprise pipeline from day one.
Mission Control had just raised $2M in institutional capital to fund their product launch. The founder wanted to scale pipeline as fast as possible — but a launch without a go-to-market motion is just a wish.
They turned to Amplify for the strategy, technology, and positioning to turn a product launch into real, enterprise-grade pipeline.
Strategy, stack, and a live outbound motion.
It started with a GTM audit. Amplify then built the launch GTM end to end — the strategy and positioning, the technology stack to run it, and the outbound campaigns that filled the funnel.
GTM strategy & positioning
Refined the go-to-market strategy and positioning for an enterprise buyer, so the launch had a sharp story to lead with.
GTM technology stack
Implemented the GTM tech stack to run, route, and measure the motion from the first campaign.
Outbound campaigns
Designed and launched the outbound campaigns that generated $3M+ in enterprise pipeline.
What changed for the business.
- Launched with a market to sell to: a target database of 6,000+ contacts built before launch day.
- Started selling on day one with LinkedIn and email outbound campaigns live at launch.
- Helped the founder score and prioritize in-market accounts by routing G2 buyer-intent signals straight into the CRM.
- Got an enterprise-grade CRM at startup cost, saving $15K a year on HubSpot.
- Opened doors to investors and enterprise buyers with 10 warm introductions to VCs, prospects, and partners.
- Showed up credibly to enterprise buyers with a consistent brand and thought-leadership content.
