Case Study · Abett

Founder-led sales,
outgrown.

Abett raised $6.5M to expand, then partnered with Amplify to move beyond founder-led sales — building the GTM foundation, team, and systems that grew ARR 150%.

IndustryHealthcare Tech
StageSeed
Websiteabett.com
EngagementGTM & RevOps
The headline result
0%

year-over-year ARR growth after professionalizing the motion.

0×
pipeline growth — inbound and outbound demand, built to last.
Raised $6.5M in new funding
01 The Challenge

A great product, no go-to-market engine.

Abett raised $6.5M to enhance their product and expand go-to-market. But the founder and executive team had no direct sales or marketing experience, and the company was still running entirely on founder-led sales.

They turned to Amplify to professionalize the motion — the systems, the team, and the playbook to turn new funding into repeatable revenue.

Founder-led sales No in-house GTM experience Post-raise expansion
02 What Amplify Did

Build the engine, then hand over the keys.

Amplify rebuilt the revenue foundation end to end — RevOps and tooling, a hired-and-trained GTM team, and inbound plus outbound demand generation.

01

Expert RevOps implementation

Implemented the CRM and GTM tech stack, plus customer-success workflows for onboarding and support — the foundation for retention and organic growth.

02

Talent strategy & hiring

Built the talent strategy, job descriptions, and compensation plans, then sourced, onboarded, and trained the new GTM team.

03

Inbound & outbound demand gen

Launched the digital-marketing strategy and outbound sales campaigns that accelerated pipeline growth.

If you're a start-up or looking to shift into growth mode, Amplify can help. They were always willing to help and provide advice on best practices while consistently being conscious about our timelines and budget.
Matt RubinHead of Revenue Operations, Abett
03 The Result

Abett moved off founder-led sales and onto a revenue engine their team now owns — the systems, the people, and the playbook to keep growing.

The outcome

150% ARR growth and 3× pipeline — built on a professionalized GTM motion after a $6.5M raise.

From founders selling every deal to a team hired, trained, and equipped to run without them.

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