One designs the revenue engine. One builds it.
A fractional CRO/CMO paired with a GTM engineer — and we do the work. We build it, we don't deck it.
Designs the GTM motion. 15+ years building go-to-market for 30+ B2B startups. Former venture investor. She figures out what to sell, to whom, and how the sale should actually run.
- GTM strategy
- Sales process
- ICP & positioning
- Founder-led sales
Builds the engine under it. Background in enterprise cybersecurity and $35B+ M&A systems integration. He wires the strategy into a CRM, pipelines and automation that hold up at scale.
- CRM architecture
- Data pipelines
- Automation
- RevOps & reporting
Most B2B companies are great at building products. GTM is where they get stuck — and the usual help only fixes half of it.
Hire a strategist and you get a beautiful deck nobody can run. Hire an agency to wire up tools and you get software nobody uses.
Strategy without engineering stays theory. Engineering without strategy is just plumbing. The pairing is the fix — a GTM motion that's actually wired into the systems that run it.
So we kept both in one firm. Jess designs it, Kevin builds it, and we ship the engine — not advice about one.
Distinct hands. Same machine.
Two different jobs that only work when they're done together. Here's exactly what comes off each side of the seam.
What you sell, to whom, and how the deal runs — made concrete enough to execute Monday morning.
- S1GTM strategy & ICPWho you're really for, the message that lands, and the plan to reach them.
- S2Sales process designStages, qualification, and the motion mapped end to end — not a vibe, a system.
- S3Founder-led sales transitionGetting the deal-making out of the founder's head and into a repeatable play.
- S4Pipeline & positioningWhere pipeline comes from, and why a buyer picks you over the status quo.
- S5First-hire & hiring planWhat roles to add, when, and the bar — so the next rep can actually win.
The technical backbone that makes the strategy executable — built by an engineer, not handed off to one.
- E1CRM architectureA CRM modeled on your actual sales process — objects, stages and fields that fit.
- E2Data pipelinesClean, connected data flowing between the tools you already run.
- E3Automation & workflowsThe manual, forgettable steps wired to run themselves, reliably.
- E4RevOps build-outThe operating layer that keeps sales, marketing and data pulling together.
- E5Reporting & instrumentationDashboards you trust, because the pipeline underneath is actually measured.
1 + 1, where the two meet
A strategy is only as good as what it's wired into. These are the things that don't exist when you hire one operator — they only happen when both work the same engine.
A sales process that's actually live
Not a process doc in a drive — the same stages, qualification and motion built directly into the CRM, so reps follow it because the system runs that way.
Pipeline that's designed and measured
Well-designed by the strategist and well-instrumented by the engineer — so the number on the dashboard reflects something real you can act on.
The plan, running on its own
The follow-up, routing and hand-offs the strategy depends on, automated end to end — so the motion keeps moving without someone remembering to push it.
What the engine has done
Real companies, real numbers — across both sides of the seam.
Start on the side you need
Two on-ramps, one engine. Where you start depends on where you're stuck — both lead to the same team.
Founder-led sales, messy GTM?
You're $2–5M ARR, still closing deals yourself, before your first sales hire. You don't need more theory — you need the motion figured out and built.
Scaling, but the infra won't?
You're $5–20M ARR with real motion but the systems underneath are holding you back. You need revenue infrastructure that scales — built, not advised.
Get the engine built.
Strategy and engineering, in one firm — and we do the work. Tell us where you're stuck, and we'll start on the right side of the seam.
Founder front door: the GTM Diagnostic Sprint — $2,500