How do I transition out of founder-led sales?

Amplify Group helps founders transition from founder-led sales by building a repeatable sales playbook, implementing CRM and pipeline processes, and providing fractional CRO leadership for 3-12 months. This gives you the strategy, systems, and team structure to scale revenue without being the sole closer.

What is GTM engineering and why do B2B startups need it?

GTM engineering is the technical implementation of your go-to-market strategy — CRM architecture, data pipelines, automation workflows, and reporting infrastructure. B2B startups need it because most outgrow their initial tools around $5-10M ARR, and disconnected systems create data silos, broken handoffs, and unreliable reporting.

How much does a fractional CRO or CMO cost?

Fractional CRO/CMO engagements at Amplify Group range from $2K-$20K+ per month depending on scope and time commitment, representing 40-60% savings vs. a full-time executive hire. Engagements typically run 3-12 months and include strategy, team building, process design, and pipeline acceleration.

What results can I expect from GTM consulting?

Amplify Group clients have achieved 150-590% year-over-year revenue growth. We've supported 30+ B2B companies and educated 1,000+ founders through live workshops. Results typically include professionalized sales processes, accelerated pipeline growth, and scalable revenue infrastructure.

We build the GTM engine — strategy to systems — so B2B companies stop depending on the founder

Fractional CRO/CMO leadership paired with a GTM engineer who builds the infrastructure. For B2B startups and mid-market teams doing $2-20M ARR. No fluff. No 90-day discovery phase.

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Common GTM Challenges B2B Companies Face

These are the go-to-market problems we solve every day for B2B companies doing $2-20M ARR.

Stuck in Founder-Led Sales

Every deal still runs through you. There's no playbook, no repeatable process — just your calendar and your gut.

Revenue Infrastructure is Duct-Taped

Your CRM is a mess and reporting takes days. Marketing and sales don't share data, handoffs break, and nobody trusts the numbers.

Outgrown Your Startup Tools

You hit $5-10M+ but the tech stack didn't grow with you. Automations are brittle, data is unreliable, and your team spends half their time on manual workarounds.

Can't Afford a Full GTM Team

You need a CRO, a RevOps lead, and someone to actually build the plumbing — but three senior hires would blow the budget. That's where fractional comes in.

Built for Growth. Engineered for Scale.

Three paths. One goal: a revenue engine that doesn't depend on the founder.

B2B Founders & Startups

Transition out of founder-led sales. Build the playbook, hire the team, professionalize your GTM.

GTM Audit & Strategy
Fractional CRO/CMO Leadership
Founder-Led Sales Transitions
RevOps Build-out & Optimization

See How It Works → 02

Mid-Market Teams

Fix the infrastructure. Connect the tools. Build the systems that scale with your revenue.

Revenue Infrastructure Audit
CRM & Data Architecture
Process Automation
Cross-Functional Alignment

See How It Works → 03

Venture Capital & PE

GTM support for your portfolio. Workshops, advisory, and embedded fractional leadership at scale.

Portfolio GTM Workshops
Founder Coaching
Embedded Fractional CRO
GTM Engineering & RevOps

See How It Works →

Trusted By

Our Client Feedback

A True Partner, Not Just a Consultant

“

I've worked with other Sales/Marketing/GTM consultants and while they have been helpful, you can usually tell when a consultant's highest concern is themselves and what they're getting out of the deal. This was clearly not the case with Amplify — they were dedicated to finding the right ways to help our specific business needs however they could with integrity, insight, and action.

Colin F.

Head of Customer Success

Tailored, Not Cookie-Cutter

“

Jess's recommendations were practical, tailored to our specific needs, and far from 'template thinking.' She equipped us with the skills, processes and tools to move forward confidently.

Mark N.

Managing Partner

Built for Self-Sufficiency

“

Jess and her team were focused on teaching us to be self-sufficient — to think critically about our messages, how we use technology to drive insight and efficiency, and how to capture the value we were generating for our clients.

Laura Q.

Founder & CEO

A Partner That Scales With You

“

What started as a short-term collaboration has turned into a partnership lasting over a year — and for good reason. Her ability to scale and adapt to our rapidly evolving needs has been invaluable, especially during a period of fast growth.

Jeff N.

Founder & CEO

Source: G2 Reviews — g2.com/products/amplify-group/reviews

Ready to stop being the bottleneck?

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Proven Results

30+ B2B companies scaled. 150-590% YoY revenue growth for clients. 1000+ founders educated through live workshops.

590%

TaxTaker

ARR growth with professionalized sales process and accelerated pipeline

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300%

29Bison

YoY revenue growth with new channels and 5x inbound lead generation

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$3M

Mission Control

Pipeline generated at launch with 3x accelerated GTM impact

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The Team Behind the Engine

Jess Schultz

Co-Founder & GTM Executive

Fractional CRO/CMO. 15+ years scaling B2B revenue teams, operations, and pipeline growth. Jess builds the strategies and playbooks for repeatability and scalability.

Kevin Poindexter

Co-Founder & GTM Engineer

Revenue systems architect with an enterprise security and M&A integration background. Kevin builds the technical infrastructure that makes GTM strategy executable — CRM architecture, data pipelines, automation workflows, and reporting systems.

GTM strategy and the engineer who builds it.

Ready to stop being your company's entire sales team? Let's talk.

Most engagements start at $5K/mo. Typical commitment: 3-6 months. No long-term contracts.

Book a Strategy Call