Revenue is growing. Your GTM infrastructure isn't keeping up.
GTM engineering, RevOps optimization, and HubSpot services for mid-market B2B companies scaling past $10M ARR.
Mid-Market Growing Pains
You hit your stride. Revenue is up, headcount is growing, the board is happy — but behind the scenes, your GTM operation is held together with duct tape.
Your CRM is a liability, not an asset. Reps don't trust the data. Marketing can't pull a clean list. Leadership is making pipeline decisions off spreadsheets someone manually updates every Monday.
Handoffs break constantly. Marketing generates leads that sales says aren't qualified. Sales closes deals that CS didn't know were coming. Nobody agrees on what "qualified" actually means.
Reporting takes days, not minutes. Every board meeting is a fire drill. Your RevOps person (if you have one) spends more time pulling reports than building systems. When the numbers don't match across tools, nobody knows which version is right.
You've stacked tools but never connected them. Every team bought their own software. Nothing talks to each other. You're paying for six tools doing the job of two — badly.
Process lives in people's heads. When your top AE or SDR leaves, their playbook walks out the door. Nothing is documented, nothing is repeatable, and onboarding new reps takes months instead of weeks.
We've seen this pattern across 30+ B2B companies. The fix isn't more tools or more headcount — it's better infrastructure.
How We Help Mid-Market Teams
Revenue Infrastructure Audit
Map your entire tech stack, data flows, and processes. Identify where revenue is leaking, where handoffs break, and where automation can multiply your team's capacity.
See exactly where revenue leaks and handoffs break.
CRM & Data Architecture
Restructure your CRM to reflect how your business actually works — custom objects, clean data models, proper segmentation, and integrations that keep everything in sync.
Make the CRM reflect the business instead of fighting it.
Process Automation & Workflow Design
Build the automated workflows that scale — lead routing, deal stage progression, cross-functional notifications, and the operational backbone of your GTM.
Turn manual ops work into enforceable system behavior.
Cross-Functional GTM Alignment
Align sales, marketing, CS, and RevOps around shared definitions, unified reporting, and common processes. No more finger-pointing over lead quality or attribution.
Get sales, marketing, and CS working from the same operating model.
Services for Mid-Market
The fix isn't more tools or more headcount — it's better infrastructure. Here's how that's delivered.
GTM Engineering
Hands-on revenue infrastructure — CRM architecture, data pipelines, automation workflows, and reporting systems.
Explore →HubSpot Services
Consulting, implementation, and optimization from a certified HubSpot Solutions Partner.
Explore →Fractional Executive
Embedded CRO/CMO leadership to drive strategy while we build the systems underneath.
Explore →Ready to Build Revenue Infrastructure That Scales?
Let's talk about where your GTM breaks down — and how to fix it.