Your CRM is a liability, not an asset.
Reps stop trusting the data, leadership starts exporting spreadsheets, and the system everyone depends on becomes the system everyone works around.
Impact: slower decisions, lower confidence, constant cleanup.
Mid-Market Teams
Revenue Is Growing. Your GTM Infrastructure Isn't Keeping Up.
GTM engineering, RevOps optimization, and HubSpot services for mid-market B2B companies scaling past $10M ARR.
30+
B2B systems rebuilt
590%
Max client YoY growth
90
Average days to measurable results
Where It Starts To Break
Mid-Market Growing Pains
You hit your stride. Revenue is up, headcount is growing, the board is happy — but behind the scenes, your GTM operation is held together with duct tape.
The Pattern
Growth exposes whatever your systems, data model, and handoff design were hiding before.
Cross-functional handoffs break constantly.
Marketing calls the lead qualified. Sales disagrees. CS gets surprised by what closed. The issue is rarely effort. It's system design.
Impact: friction, blame, and missed revenue moments.Reporting still behaves like a monthly fire drill.
When board prep depends on manual pulls and patched-together dashboards, your team spends more time explaining numbers than improving them.
Impact: delayed insight, brittle forecasting, and bad prioritization.You've stacked tools, but never built a system.
Every team bought software to fix its own bottleneck. Now the stack is expensive, fragmented, and impossible to govern with confidence.
Impact: duplicated spend, disconnected data, and no real operating leverage.Process lives in people's heads instead of the system.
When your best operators leave, the playbook leaves with them. The business slows down because knowledge was never translated into infrastructure.
Impact: long ramp times, inconsistent execution, and fragile growth.
What Actually Changes
From Duct Tape Operations to a Revenue System Your Team Can Actually Run
We don't add more process theater. We redesign the infrastructure so the right motion happens by default.
90 days
Average time to measurable operational improvement across 30+ B2B engagements.
Cleaner reporting
Faster handoffs
Systems people trust
Real-time dashboards leaders can actually use
Pipeline, attribution, and conversion metrics move from spreadsheet archaeology to live visibility.
One clean source of truth
Data models, permissions, segmentation, and integrations are rebuilt so the CRM stops fighting the team.
Automated routing and stage progression
Leads, deals, ownership, and alerts move automatically instead of waiting for someone to remember the next step.
An integrated stack with clear operating rules
Your systems connect around shared definitions, which means less swivel-chair work and fewer silent failures.
How We Help Mid-Market Teams
How We Help Mid-Market Teams
Four capabilities that turn revenue infrastructure from a source of drag into a competitive advantage.
01
Revenue Infrastructure Audit
Map your entire tech stack, data flows, and processes. Identify where revenue is leaking, where handoffs break, and where automation can multiply your team's capacity.
See exactly where revenue leaks and handoffs break.
02
CRM & Data Architecture
Restructure your CRM to reflect how your business actually works — custom objects, clean data models, proper segmentation, and integrations that keep everything in sync.
Make the CRM reflect the business instead of fighting it.
03
Process Automation & Workflow Design
Build the automated workflows that scale — lead routing, deal stage progression, cross-functional notifications, and the operational backbone of your GTM.
Turn manual ops work into enforceable system behavior.
04
Cross-Functional GTM Alignment
Align sales, marketing, CS, and RevOps around shared definitions, unified reporting, and common processes. No more finger-pointing over lead quality or attribution.
Get sales, marketing, and CS working from the same operating model.
What Clients Notice
Case Study
300%
“They are true industry experts, widely tapped into the best technology and business approaches. Each new process they implemented saved us time and helped us close more deals.”
Kiersten Hackett
AE & Partnerships, Talkatoo
Revenue growth unlocked after rebuilding GTM motions and RevOps.
Read the 29Bison story →
Engagement Models
Services for Mid-Market
Three ways to fix the system depending on whether you need technical execution, CRM specialization, or leadership layered on top.
Most effective together
For many $10M-$50M teams, fractional leadership sets the operating model while GTM engineering and HubSpot work rebuild the system underneath it.
Ready to Build Revenue Infrastructure That Scales?
Let's talk about where your GTM breaks down — and how to fix it.