An ABM platform that tells your reps when to act
Amplify ABM Intel is account-based marketing (ABM) software for B2B revenue teams. It monitors 23 named signal types across your target accounts — layoffs, funding rounds, leadership changes, acquisitions, hiring surges, website visits — and delivers each one into HubSpot, Slack, and Microsoft Teams with the source link and a recommended first move. Plans start at $199 per month with unlimited seats.
Layoff alert — Northwind Health
Northwind Health reduced its New Jersey headcount by 56 employees, according to a layoff-tracker update published this morning.
Recommended first move
Contact the VP Total Rewards to discuss transition timing and whether your team can reduce COBRA administration cost during the change.
Source linked in alert · Signal trail: Revenue growth → Layoff alert (2 signals in 13d)
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The problem is timing, not targeting
Most B2B teams already know which accounts they want. The target list exists, it is reasonably good, and it has not changed much this quarter. What nobody knows is when any given account becomes reachable.
That moment is usually created by an event. A new CRO starts and spends ninety days auditing what they inherited. A funding round closes and budget opens. A layoff forces a cost conversation that was not happening last month. An acquisition resets the entire buying committee.
These events are public. They are just scattered across news, filings, job boards, and press releases that nobody on a twelve-person revenue team has time to watch across two hundred accounts.
Detect. Notify. Assign.
Account movement becomes rep motion — automatically, in the tools your team already lives in.
Monitor every target account
We track your accounts across news, filings, hiring, funding, and your own website traffic — continuously, in the background. You define the list; we watch all 23 signal types against it.
Route the signal that matters
Every signal is scored, and only the ones worth a rep's attention escalate. The highest-priority event lands in Slack or Microsoft Teams with the evidence, a confidence score, and a recommended first move.
Make it someone's job
The same signal writes itself into HubSpot as a note and a timeline event, and high-priority events create a dated, owned task. Following up stops being something a rep has to remember to decide.
Six signals that mean a deal just got easier
These are the account moments that reset budgets, committees, and timing. We watch all of them, on every target account, and only surface the ones worth acting on.
Layoffs & RIFs
Workforce reductions that open benefits, transition, and cost-pressure conversations.
Acquisitions & M&A
Ownership and budget shifts that reset the buying committee from the top down.
Revenue growth
Expansion, funding rounds, and new market entry that justify new spend.
Leadership changes
New decision-makers — and a clean, non-awkward reason to re-introduce your team.
Closed-lost re-engagement
Old “no”s where the conditions that killed the deal have measurably changed.
Hiring surges
Headcount expansion in exactly the functions you sell into.
23 signal types across six categories
| Category | Signals monitored | What it usually means |
|---|---|---|
| Pain & disruption | Layoffs, revenue decline, office closures | Forced reprioritization of budget |
| Risk intelligence | Data breaches, regulatory actions | Urgent remediation spend |
| Growth | Funding, revenue growth, expansion, partnerships | New budget and new initiatives |
| Strategic changes | Leadership changes, acquisitions, mergers, divestitures, major client wins | The buying committee just changed |
| Hiring | Hiring surges, freezes, key roles, department expansion, new market entry | Where the company is investing next |
| Website visitors | High-intent visits, first visits, multi-contact visits, repeat visitors | Active research on your own site |
Every alert carries the event, its date, a clickable public source, a confidence score, and a recommended first move — so the rep is reading what happened rather than deciding whether to trust a score. More on how buying signals differ from intent data.
Delivered where your team already works
There is no new dashboard your reps have to remember to open. That is the entire delivery philosophy.
- Slack and Microsoft Teams — the highest-priority signal reaches the account owner in the channel they already have open.
- HubSpot, natively — signals write to the company record as notes and timeline events; high-priority events create dated, owned tasks. Amplify Group is a HubSpot Solutions Partner.
- Email digests — for the people who want a daily or weekly roll-up rather than real-time pings.
- API and webhooks — push signals into the rest of your stack.
Published pricing, unlimited seats
Four plans, no per-seat charges, and no negotiation required to find out what it costs.
- 50 target accounts
- Any 5 of 23 signal types
- Slack, Teams and HubSpot delivery
- 300 target accounts
- 15 signal types
- AI outreach drafts
- 500 target accounts
- All 23 signal types
- Account discovery and persona sync
- Custom account limits
- Multi-workspace
- Dedicated onboarding
Every plan includes unlimited seats. See full pricing detail.
How Amplify ABM Intel compares
We would rather be specific about where we fit than claim to replace everything. Each comparison states plainly where the other product is the better buy.
Before you plug it in
What is ABM signal intelligence?
ABM signal intelligence is the practice of monitoring named target accounts for observable business events that change buying conditions — layoffs, funding rounds, leadership changes, acquisitions, hiring surges — and routing each one to the right rep with its source and a recommended first move. It differs from intent data, which infers interest from anonymous research behavior rather than reporting events that verifiably happened.
How much does Amplify ABM Intel cost?
Scout is $199 per month for 50 accounts and any 5 of 23 signal types. Command is $699 per month for 300 accounts and 15 signal types. Ops Center is $999 per month for 500 accounts and all 23 signal types. Enterprise is custom. Every plan includes unlimited seats — there are no per-seat charges.
Does Amplify ABM Intel integrate with HubSpot?
Yes, natively and on every plan. Signals appear as notes and timeline events on the HubSpot company record, and high-priority events create dated tasks assigned to the account owner. Amplify Group is a HubSpot Solutions Partner. Other CRMs are supported through API and webhooks.
How long does setup take?
First signals typically appear within about 24 hours of setup. Every plan starts with a working session where we run your actual target account list and show you what is firing on it before you commit.
How is this different from an ABM platform like 6sense or Demandbase?
6sense and Demandbase are full ABM platforms spanning advertising, orchestration, intent, and sales intelligence. Amplify ABM Intel is a focused signal layer that sits on top of the stack you already run. It does not replace your CRM, ad platform, or data provider — it tells your reps when something happened at a target account and what to do about it.
What is the difference between buying signals and intent data?
A buying signal is an observed business event with a date and a public source — a funding round, a layoff, a new CRO. Intent data is a probability inferred from anonymous content consumption across a publisher network. Signals tell you what happened; intent data estimates who might be looking. Amplify ABM Intel is built entirely on the first kind.
See what your accounts are already telling you
Bring your target account list. We will show you the signals firing on it right now — with sources — and exactly how each one would reach your reps.