GTM Diagnostic Sprint for B2B Founders

What you get

A written diagnosis, not a deck.

Pre-work questionnaire
90-minute diagnostic call
Written report
Follow-up session

The problem

Before you scale GTM, find the part that is already cracked.

Most founder-led teams aren't broken everywhere — they're broken in a few specific places that quietly stall every deal. Here's what we usually see when we open the hood.

Pipeline by memory

Every deal traces back to a referral, a warm intro, or something the founder remembers from a call. There's no source you can repeat on purpose.

Site says one thing, pitch says another

The website pitches an enterprise category. The founder pitches a workflow tool. Buyers can't tell what you actually do — so they ghost.

ICP drifts every week

Last month it was Series A. This month it's mid-market. The list, the copy, and the sales motion never settle long enough to learn anything.

Outbound before the motion is clear

You're sending sequences before the founder-led version is documented. Reps inherit a script no one has closed with.

No discovery framework

Calls feel good and close badly. There's no shared structure for what to ask, what disqualifies, and what closes.

First sales hire on a foggy spec

You're about to hire someone to run a motion you can't yet describe in writing. The cost of getting that wrong is six figures and a year.

The assessment

What the diagnostic actually checks

Eight things, in priority order. We go deep where it matters and skip the rest.

01

ICP & category clarity

Who you sell to today, who you wish you sold to, and whether either is a real, defensible category.

02

Website & messaging alignment

Whether the site, the pitch deck, and the founder's actual sales call tell the same story.

03

Pipeline source mix

Where every closed deal in the last 12 months actually came from — and which of those sources is repeatable.

04

Sales process & tooling

Stages, exit criteria, CRM hygiene, and whether the stack supports the motion or just records it.

05

Competitor & category reality

Who buyers compare you to in the deal, what they pick instead, and what that says about your positioning.

06

Proof & buyer trust

Logos, case studies, social proof, and the credibility surface — what's working, what's missing, what's lying.

07

Pricing & ACV logic

Whether your pricing reflects the value you actually deliver, or whether it's a number you wrote down once and never revisited.

08

Founder-led sales handoff readiness

Whether the motion is documented well enough that the next person you hire can run it without you in every call.

How it works

How the diagnostic runs

Five steps. About 5–7 hours of your time across two to three weeks.

001

Intake

Pre-work questionnaire on your current sales process, pipeline sources, positioning, and where you think the cracks are.

002

Independent research

We dig into your site, deck, public sales material, category, and competitive set on our own time — before any call.

003

90-minute diagnostic call

Working session with Jess. We pressure-test what's working, where you're guessing, and what we'd want to fix first.

004

Written report

Your GTM Diagnostic Report — prioritized fix-now vs. fix-later, with the specific assumptions we'd test and the order to test them in.

005

Follow-up session

60-minute walkthrough — questions, edge cases, what to do this week, what to delay, and where to point a sales hire if you make one.

Led by

Jessica Schultz

Co-Founder & Fractional CRO/CMO, Amplify Group

15+ years building GTM teams and revenue systems for 30+ B2B startups. Former venture investor and active speaker on founder-led sales, sales process design, and GTM strategy. Jess runs every diagnostic call personally — there's no junior consultant pass-through.

Full profile LinkedIn

Engagements

Two ways to fix GTM fast.

Pick the one that matches where you are. The Sprint diagnoses. The Coaching engagement builds the system underneath the diagnosis.

Package 01

GTM Diagnostic Sprint

A focused assessment + strategy session for founders who need clarity, fast.

$2,500flat fee

Format: Focused assessment + strategy session
Time: ~5–7 hours total
Cadence: ~2–3 weeks
Deliverable: Written GTM Diagnostic Report

What's included

Pre-work questionnaire covering current sales process, pipeline, and positioning
90-minute diagnostic call to assess GTM readiness and identify critical gaps
Written GTM Diagnostic Report with prioritized fix-now / fix-later recommendations
60-minute follow-up session to walk through recommendations and answer questions
Access to relevant templates from Jess's library — discovery framework, basic sales process map, and more

Best forFounders who need clarity on what's broken and where to focus before making their first sales hire or scaling outbound.

Book the Sprint

Package 02

GTM Foundations Coaching

A structured coaching engagement for founders ready to build the system, not just diagnose it.

$5,000engagement

Format: Structured coaching engagement
Time: ~10–15 hours total
Cadence: 6–8 weeks · bi-weekly + async
Deliverable: Customized sales process document + one additional priority asset

What's included

90-minute kickoff — deep-dive on current state, goals, and constraints
Four 60-minute bi-weekly coaching sessions with Jess
Core GTM building blocks — sales process, discovery & positioning, outbound strategy, hiring readiness
Async Slack support between sessions for quick questions
Customized sales process document built for your motion
One additional priority asset — comp plan framework, customer journey map, or outbound playbook
Template library access

Best forFounders ready to build systems before — or alongside — their first commercial hire.

Book the Coaching engagement

Choosing

Which one fits?

The Sprint answers "what's broken?" The Coaching engagement helps you build the system that fixes it. Most founders start with the Sprint and decide from there.

Choosing between the GTM Diagnostic Sprint and GTM Foundations Coaching
If you…	Best fit
Need a fast, honest diagnosis	→ Sprint
Need implementation support, not just a report	→ Coaching
Before hiring your first salesperson	→ Both — start with the Sprint if you're not sure
Need a customized sales process document	→ Coaching
Need a prioritized fix-now / fix-later roadmap	→ Sprint
Want async support between sessions	→ Coaching

The outcome

What you walk away with

A clear, written picture of where you are — and what to do about it Monday morning.

01

What is actually broken

Specific failure points, named in plain language. Not "alignment." The actual sentences that aren't true on your site, the actual stages your pipeline is leaking from.

02

What to fix now

The 3–5 things worth doing in the next 30 days, in order. We tell you which one to start Monday.

03

What to defer

The stuff that looks broken but isn't urgent. Knowing what to leave alone is half the value.

04

What to ask on the next 10 sales calls

The discovery questions that will surface the data we're still missing about your buyer, your category, and your real ACV.

05

What needs to exist before you hire sales

The non-negotiables — process, comp, expectations, documented motion — before you write that job description.

06

Which GTM assumptions are unsupported

The beliefs you're scaling on that the evidence doesn't actually back. We name them before you spend money on them.

Fit check

Who this is for

It's a fit if you're…

A founder-led B2B team with some traction but a messy GTM motion
Pre-sales-hire, or about to make your first commercial hire
Early-stage and considering outbound, sales tooling, or a category pivot
Willing to confront evidence and narrow the ICP if the data says so

It's not a fit if you…

Want a vendor to run all of sales for you — that's not this offer
Are looking for a generic strategy deck with no specific assignments
Aren't open to narrowing ICP or changing positioning if the evidence is clear
Need a multi-month transformation instead of a focused diagnosis

FAQ

Frequently asked questions

What is a GTM diagnostic?

A GTM diagnostic is a focused, operator-led assessment of where a B2B company's go-to-market motion is actually breaking — across ICP, positioning, pipeline sources, sales process, website-to-pitch alignment, pricing, and hiring readiness. The output is a written report with prioritized fix-now and fix-later recommendations, not a strategy deck.

Who is the GTM Diagnostic Sprint for?

Founder-led B2B teams with some early traction but a messy GTM motion. Best fit: pre-sales-hire founders, teams about to scale outbound, or companies that suspect their ICP, positioning, or process is the bottleneck but aren't sure where to start.

What is included in the GTM Diagnostic Sprint?

A pre-work questionnaire, a 90-minute diagnostic call with Jess Schultz, a written GTM Diagnostic Report with prioritized recommendations, a 60-minute follow-up walkthrough session, and access to relevant templates from Jess's library.

How long does the GTM Diagnostic Sprint take?

About 5–7 hours of founder time over a 2–3 week window. The diagnostic call and follow-up are scheduled around your availability; the written report is delivered between them.

How is this different from fractional CRO support?

A fractional CRO is an embedded engagement — they run the motion with you for 3–12 months. The Diagnostic Sprint is a one-time, focused assessment that tells you what to fix and in what order. Many founders use the Sprint to decide whether they need a fractional CRO at all, or whether the system underneath them isn't ready for one yet.

When should a founder do a GTM diagnostic?

Before hiring your first salesperson, before investing in outbound infrastructure, after a stretch of inconsistent pipeline, or when the gap between what the website promises and what the sales call delivers is widening. The cheapest time to fix a GTM problem is before you scale the wrong version of it.

What do I get at the end of the diagnostic?

A written GTM Diagnostic Report — what's actually broken, what to fix in the next 30 days, what to defer, what discovery questions to ask on the next 10 sales calls, what needs to exist before hiring sales, and which GTM assumptions you're scaling on without evidence.

What happens after the diagnostic?

You decide. Many founders take the report and implement it themselves. Others move into the GTM Foundations Coaching engagement to build the sales process document and supporting assets. Some are ready for a fractional CRO/CMO engagement. The diagnostic exists to make that decision obvious.

Do I need a CRM or existing sales process before starting?

No. If you have something in place, we'll pressure-test it. If you don't, the absence is itself a finding and the report will tell you what to build first. The diagnostic works whether you're at zero sales infrastructure or trying to fix a messy stack.

Is this for B2B companies only?

Yes. The frameworks and benchmarks are calibrated for B2B founder-led sales — typically early-stage SaaS and services companies. If you're B2C or marketplace-led, this isn't the right fit.

How much does the GTM Diagnostic Sprint cost?

$2,500 flat fee. That covers the pre-work, the 90-minute diagnostic call, the written report, the follow-up session, and the template library. The GTM Foundations Coaching engagement is a separate offer at $5,000 for 6–8 weeks of structured coaching.

What is GTM Foundations Coaching?

A 6–8 week coaching engagement for founders who want help building the system, not just diagnosing it. Includes a 90-minute kickoff, four 60-minute bi-weekly coaching sessions, async Slack support, a customized sales process document, and one additional priority asset (comp plan framework, customer journey map, or outbound playbook).

GTM Diagnostic Sprint.