A rising tide they were determined to capture.
29Bison saw rising market demand for their services following ESG regulations, DE&I initiatives, and a growing investor focus on human capital as a genuine driver of enterprise value. The opportunity was real — but moving fast on a structural market shift takes more than ambition.
They turned to Amplify to capitalize on the moment: to build the go-to-market motion and revenue operations that could turn rising demand into durable, repeatable growth.
Three motions, built to compound.
Amplify activated new lead-generation channels, lifted inbound demand through PR and SEO, and rebuilt the sales process — materials, case studies and all — to convert more of what came through the door.
New lead-generation channels
Activated the Catalant marketplace and strategic partnerships to open fresh, qualified pipeline beyond existing referral flow.
Higher conversion via sales enablement
Refined the sales process, messaging, and collateral — case studies and proposals included — so more conversations closed.
Increased deal velocity
High-touch coaching and hands-on training for the whole team, raising the floor on execution and shortening time-to-close.