Capture rising demand for human-capital expertise with a GTM motion built to repeat.
29Bison saw rising market demand for their services following ESG regulations, DE&I initiatives, and a growing investor focus on human capital as a genuine driver of enterprise value. The opportunity was real — but moving fast on a structural market shift takes more than ambition.
They turned to Amplify to capitalize on the moment: to build the go-to-market motion and revenue operations that could turn rising demand into durable, repeatable growth.
Three motions, built to compound.
It started with a GTM audit. Amplify then activated new lead-generation channels, lifted inbound demand through PR and SEO, and rebuilt the sales process — materials, case studies and all — to convert more of what came through the door.
New lead-generation channels
Activated the Catalant marketplace and strategic partnerships to open fresh, qualified pipeline beyond existing referral flow.
Higher conversion via sales enablement
Refined the sales process, messaging, and collateral — case studies and proposals included — so more conversations closed.
Increased deal velocity
High-touch coaching and hands-on training for the whole team, raising the floor on execution and shortening time-to-close.
What changed for the business.
- Gained a senior GTM leader without a full-time hire — Amplify worked inside 29Bison's daily, weekly, and monthly cadence.
- Opened new pipeline beyond referrals through the Catalant marketplace and strategic partnerships.
- Gave leadership a single view of every deal and relationship in a shared CRM, instead of pipeline living in individual inboxes.
- Looked the part for private equity buyers with a consistent, enterprise-grade brand.
- Shortened sales conversations by turning client wins into customer stories.
- Gave the sales team a sharper pitch for the investment deal teams they sell to.
- Set up a new hire to succeed from day one with documented templates and processes.
