We make go-to-market simple(r) and scalable for B2B companies.
Two co-founders, one full-stack revenue engine — a fractional CRO/CMO who designs the GTM motion, paired with a GTM engineer who builds the systems that run it.
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Co-Founder & CEO
Jessica Schultz
Co-Founder & CEO · Fractional CRO / CMOJess kept seeing the same thing across early-stage B2B companies: strong product teams, weak commercial systems. She founded Amplify in 2022 to fix it — and had two paying clients within 30 days.
She's spent 15+ years building go-to-market — across capital markets, SaaS sales leadership, and a stint as a venture investor. That range is the point: she's sat on every side of the table, so she knows what to sell, to whom, and how the deal should actually run.
For founders, that means getting the deal-making out of your head and into a repeatable motion — positioning that lands, a sales process your next hire can run, and the plan to grow without guessing.
- GTM strategy
- Sales process
- Positioning
- Founder-led sales
- Leadership
“A strategy nobody can run isn't a strategy — it's a slide. I design the motion so it survives contact with a real pipeline.”
Kevin Poindexter
Co-Founder · GTM EngineerKevin builds the engine under the strategy. His background is enterprise cybersecurity and IT strategy — the kind of systems work where a mistake is measured in billions.
He led systems integration through a $35B bank acquisition and a $7B healthcare divestiture — untangling and rebuilding the infrastructure that thousands of people depend on, under real scrutiny. He joined Amplify in 2026 to bring that depth to go-to-market.
The result: a strategy that doesn't stay a document. He wires the motion directly into a CRM, clean data pipelines, and automation — RevOps and reporting that hold up when the company scales, not just when the deck is presented.
- CRM architecture
- Data pipelines
- Automation
- RevOps
- Reporting
“If the strategy isn't wired into the systems people actually use, it doesn't exist. I build the version that runs on its own.”
Strategy and engineering, in one team.
Most firms give you one or the other — a strategist who hands off a plan, or an agency that wires up tools nobody asked for. The pairing is rare because it's hard: it takes someone who's run the motion and someone who's built the systems. We kept both in one firm, so the GTM motion is wired into the systems that run it.
A sales process that's actually live
Not a doc in a drive — the same stages and qualification Jess designs, built directly into the CRM by Kevin, so reps follow it because the system runs that way.
Pipeline you can actually trust
Designed by the strategist, instrumented by the engineer — so the number on the dashboard reflects something real you can act on, not a hopeful guess.
The motion keeps moving
The follow-up, routing, and hand-offs the strategy depends on, automated end to end — so the engine runs without someone remembering to push it.
What the work adds up to.
Real companies, real numbers — built across both sides of the firm since 2022.
Built one engagement at a time.
From a solo practice to a two-operator firm with a product — here's the order it happened.
Amplify Group founded
Jess launches the firm to fix the GTM gap she kept seeing. Two paying clients in 30 days; roughly $500K in revenue in year one.
Jessica SchultzKevin joins as Co-Founder
The GTM Engineering practice launches — adding CRM architecture, data, and automation depth to every engagement.
Kevin PoindexterABM Intel launches
The firm's first product — signal-based account targeting, built on patterns refined across 30+ client engagements.
The teamThe five things we don't flex on.
How we work — with each other, and with the teams we build alongside.
Fearless leadership
We say the hard thing early. The advice that's uncomfortable now is cheaper than the mistake it prevents.
Excellence
We build what we'd be proud to own ourselves — and what your team can run long after we're gone.
Transparency & honesty
Intellectual honesty over comfortable answers. You'll always know what we think and why.
Insatiable curiosity
Every business is different. We dig until we understand yours — then design for it specifically.
Inclusion & empathy
Diversity, inclusion, and empathy — for your team, your buyers, and the people we build with.
Get the full-stack engine.
Two co-founders, one team — strategy designed and engineering built, together. Tell us where you're stuck and we'll start on the right side of it.
Strategy & engineering, in one firm — since 2022.