Brand

Brand Assets

Visual Identity Guidelines

This page contains the assets for Amplify's visual identity system.

Amplify Logomark

Amplify's mark is called Wavelength. It should be used consistently and following these guidelines to build strong brand recognition.

Full Color RGB

842px @ 72ppi

PNG

White

SVG vector

SVG

Amplify Lockup

The Amplify logo is one of the most visible parts of our brand. It is a memorable token, acting as a recognizable signature that unites all of our visual communication.

Logo Green

SVG vector

SVG

Lockup Inverted RGB

842px @ 72ppi

SVG PNG

Amplify Avatars

Amplify uses the Frequency version of Wavelength on Major backgrounds for avatars across all social media accounts.

Avatar Square

JPG

Avatar Circle

JPG

Primary Palette

These colors comprise the official Amplify palette. They should be the foundation for any visual communication and will cover most of your color needs.

Minor

#091716 RGB 9, 23, 22 CMYK 5, 0, 0, 91

Major

#0C3533 RGB 12, 53, 31 CMYK 16, 0, 1, 79

Amp

#00E8A0 RGB 0, 232, 160 CMYK 91, 0, 28, 9

Clef

#FFFFFF RGB 255, 255, 255 CMYK 0, 0, 0, 0

Secondary Palette

Our secondary color palette should be used to complement our primary palette and create hierarchy throughout the brand experience.

Frequency

#FD9A9A RGB 253, 154, 154 CMYK 0, 39, 39, 1

Forte

#F9C234 RGB 249, 194, 52 CMYK 0, 22, 77, 2

Amp

#BD71FA RGB 189, 113, 250 CMYK 24, 54, 0, 2