Kevin Poindexter
GTM Engineer. He turns go-to-market strategy into systems that run — CRM architecture, data pipelines, and automation, built with enterprise-grade rigor.
Kevin builds the engine under the strategy. His background is enterprise cybersecurity and IT strategy — the kind of systems work where a mistake is measured in billions.
He led technology workstreams through a $35B bank acquisition (First Citizens / SVB) and a $7B healthcare divestiture (Solventum / 3M Health) — asset-discovery platforms, security architecture, and cross-functional integration programs under real scrutiny. He joined Amplify as Co-Founder in 2026 to bring that depth to go-to-market.
The result: strategy that doesn't stay a document. He wires the motion directly into CRM architecture, clean data pipelines, automation, and signal operationalization — RevOps and reporting that hold up when the company scales, not just when the deck is presented.
- CRM architecture
- Data pipelines
- Automation
- Signal ops
- RevOps
- Reporting
“If the strategy isn't wired into the systems people actually use, it doesn't exist. I build the version that runs on its own.”
Enterprise scale, growth-stage focus.
From Kevin.
Jess Schultz on Path to Growth Podcast
In this Path to Growth episode, Tracy Young sits down with Jess Schultz, Founder of Amplify Group, to talk about building a consistent, scalable go-to-market strategy.
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Why Founder-Led Growth Isn’t Optional: Jess Schultz on Early-Stage GTM, Metrics, and Startup Scaling
In this high-impact episode of The CTO Show, Mehmet sits down with Jess Schultz, a fractional CRO/CMO and angel investor, to unpack what truly drives early-stage startup success.
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How to Build a Founder-Led Content Strategy in 2025
Ads are expensive. Cold outreach is hit-or-miss. But founder-led content compounds. Explore why this strategy is so effective and how to get started.
Read →Systems need a strategy. Jess designs it.
Amplify is a two-operator firm. Kevin builds the revenue infrastructure; Jessica Schultz designs the go-to-market motion it runs on.
Bring in the engineer.
CRM architecture, data pipelines, automation, and reporting — the technical backbone that makes your GTM strategy executable. Tell us what's broken.
Co-Founder & GTM Engineer, Amplify Group.