GTM Leadership for B2B Startups & Founders

Executive-level revenue leadership for B2B companies doing $2-10M in ARR. I'm a temporary builder — a bridge solution that professionalizes your go-to-market operations and prepares you for your next phase of growth.

30+
Startups supported
150-590%
YoY revenue growth
1,000+
Founders educated
GTM Leadership for B2B Startups

Common GTM Challenges Founders Face

Different stages of growth bring different problems. Where are you today?

Pre-Seed / Seed

$0–1mm ARR

  • The founder is the primary seller with no formal sales or marketing training
  • Need to get to revenue fast to raise, but don't know how to prospect or run discovery calls

Series A

$1–5mm ARR

  • Achieved product-market fit, now need go-to-market fit — the founder needs to stop being the sole seller
  • Need a scalable, repeatable sales process and a team to execute it, but don't know how to build the engine or hire right

Growth

$5–10mm ARR

  • What got you here won't get you there — systems, people, and playbooks need to be revamped and enhanced
  • Growth rate has stalled and you need to expand into new markets, but hiring in-house will take too long

The Support You Need, When You Need It

Tailored solutions matched to your stage of growth.

Pre-Seed / Seed

$0–1mm ARR

60–90 days

Founder-Led Sales Enablement

For founders who are the primary producers, looking for support setting up the basic infrastructure needed to generate leads and manage their pipeline.

Series A

$1–5mm ARR

6–12 months

Founder-Led Sales Transition

For founders who have achieved product-market fit and are looking to professionalize their GTM processes and hire their core team.

Growth

$5–10mm ARR

6–12+ months

RevOps Optimization

For growth-stage companies looking to accelerate their growth and uplevel their RevOps strategy.

End-to-End Commercial Design & Tactical Execution

I help founders move from founder-led sales to scalable, repeatable revenue engines through strategy, systems, and hands-on execution.

Revenue Strategy

Go-to-market audit, fractional leadership (CRO, CMO, Head of RevOps), founder-led sales transitions, and growth-stage optimization.

Revenue Operations & Enablement

Marketing operations, sales operations, service operations, and revenue enablement — the systems that scale.

Recruiting & Talent

Hiring, training, and coaching across marketing, sales, customer success, and revenue operations.

A Proven Three-Phase Approach

In-depth discovery followed by thoughtful strategy, planning, and execution.

01

Phase 1

GTM Audit

Full audit of go-to-market strategy, team, process, and technology. Executive summary of recommendations based on risks and opportunities identified.

ICP definition & value proposition review
Team structure & skill gap assessment
Customer journey & conversion mapping
Technology stack audit
Timeline
2-4 weeks
Deliverable
Executive summary & prioritized roadmap
02

Phase 2

Execution

End-to-end sales and marketing transformation or optimization based on agreed deliverables from the audit.

Demand generation & sales processes
CRM & marketing automation setup
Sales playbooks & training materials
KPIs & accountability systems
Campaign launch & execution
Team coaching & upskilling
Timeline
6-12 months
Deliverable
Documented, repeatable systems
03

Phase 3

Graduation & Offboarding

Support for recruiting, developing, and training of full-time team to bring ownership fully in-house. Ongoing advisory available post-graduation upon request.

Complete knowledge transfer
System & process documentation
Recruiting support for full-time hires
Transition planning & handoff
Timeline
2-3 months
Deliverable
Empowered team ready for next-level growth

What I Deliver Across Every Function

Strategy and tactical execution across all core commercial functions.

GTM Strategy

  • ICP & Buyer Persona development
  • Customer Journey Mapping
  • Positioning & Messaging
  • Competitor Analysis
  • Market Research
  • Management reporting & analytics

Marketing

  • Web design
  • Graphic design
  • Email marketing
  • Social media marketing
  • Content marketing (copywriting)
  • SEO
  • Public Relations
  • Event marketing

Sales

  • Outbound copywriting & campaign design
  • CRM administration, automation & reporting
  • Sales training and coaching
  • Sales Playbook and process design
  • Sales Enablement
  • Sales tech evaluation & integration

Customer Success

  • Segmentation and coverage model
  • Client feedback and surveys (NPS)
  • Customer reviews and testimonials
  • Case Studies
  • Customer marketing
  • Renewal process
  • Identifying upsell & cross-sell opportunities

Recruiting & Talent

  • Talent strategy and planning
  • Job descriptions
  • Compensation benchmarking & plan design
  • Sourcing and hiring
  • Onboarding and training

Two Ways to Work Together

Choose the engagement model that matches your needs, capacity, and budget.

Fractional Executive

"Do it with you"

I embed as a part-time CRO/CMO on your leadership team, working 2-3 days per week. Hands-on strategy and execution across your entire revenue engine.

  • Revenue team meetings & strategic decisions
  • Process, playbook & system building
  • Team management & coaching
  • Technology implementation
  • Campaign execution & content creation
  • Full three-phase engagement (Audit → Execution → Graduation)

Investment

$10,000 - $20,000+/month

Best for

Companies lacking senior revenue leadership, with immature GTM operations needing hands-on rebuilding. Founders ready for a 10-14 month transformation.

Advisory

"Do it yourself, with my guidance"

Strategic guidance through regular calls while your leadership team drives execution. I serve as your expert sounding board and accountability partner.

  • Strategic advisory to CEO & leadership
  • Decision-making guidance & external perspective
  • Plan review & recommendations
  • Frameworks & template sharing
  • Resource connections & introductions
  • Monthly or quarterly engagement options

Investment

Starting at $2,000/month

Best for

Companies with capable internal leadership seeking validation and expert input. Founders with bandwidth to execute independently who need strategic direction.

Pricing & Timeline

Transparent investment ranges based on your ARR and engagement phase.

Phase 1

GTM Audit

2-4 weeks

  • $1-3mm ARR — $10,000
  • $3-5mm ARR — $15,000
  • $5-10mm ARR — $25,000+

Phase 2

Execution

6-12 months

$10-20k+/month

Fixed monthly retainer — price varies based on SOW.

Phase 3

Graduation & Offboarding

2-3 months

Pricing consistent with Execution phase. Ongoing advisory at a reduced rate available upon request.

Trusted by 30+ High-Growth B2B Companies

Typical Client Profile

$
$1-10mm ARR
B2B
Complex B2B sales
VC
Venture Capital backed

"They are not just prescriptive. They roll up their sleeves and do the work with you. They can make adjustments or pivot strategies as new information and findings occur."

Ari Salafia — Founder & CEO, TaxTaker

"Each new process that they implemented has saved us time and helped us close more deals while also giving us peace of mind that nothing is being missed."

Kiersten Hackett — Head of Partnerships, Talkatoo

30+ five-star ratings on G2

Not Sure Which Model Is Right?

The critical differentiator is execution capacity. Ask yourself these questions:

Choose Fractional Executive if...

  • You're maxed out as a founder
  • Your team is stretched thin
  • Internal GTM expertise is lacking
  • Execution consistently gets deprioritized
  • You need someone to build the systems

Choose Advisory if…

  • Leadership has bandwidth to execute
  • Your team can absorb the work
  • Internal skills exist but need direction
  • Projects actually get completed on time
  • You need a sounding board, not a builder

Ready to Scale Your Revenue Engine?

Let's discuss where you are today and map out the right path forward for your business.

Start Your Transformation