Get senior revenue leadership without the $400K+ commitment. A fractional CRO or CMO embeds in your business part-time to build the strategy, systems, and team you need to scale — then helps you hire their full-time replacement.
The fractional model isn't for every company. Here's how to figure out if it's the right move for yours.
Strong Fit
Not the Right Fit
Fractional executives aren't consultants. They embed in your business 2-3 days per week as a hands-on member of your leadership team.
Owns the entire revenue engine — aligning sales, marketing, and customer success under a single strategy.
Builds demand generation and brand strategy from the ground up or optimizes what exists.
Professionalizes the sales function — process, playbooks, team, and accountability.
Executes the marketing plan — campaigns, content, events, and analytics.
Builds the operational backbone that makes revenue teams efficient and data-driven.
The math is clear. Here's what you're actually comparing.
| Factor | Fractional Executive | Full-Time Hire |
|---|---|---|
| Annual Cost | $120K - $240K/year | $350K - $500K+ (salary + benefits + equity) |
| Time to Productivity | 2-4 weeks | 3-6 months |
| Hiring Risk | Low — month-to-month engagement | High — 6+ month commitment before you know |
| Experience Level | 10-20+ years across multiple companies | Varies — may be first time in role |
| Pattern Recognition | Seen the same problems at 10+ companies | Limited to their direct experience |
| Commitment | 2-3 days/week, flexible scope | Full-time, fixed role |
| Exit Strategy | Built-in — helps hire your full-time leader | Separation can be costly and disruptive |
The bottom line: A fractional executive gives you 80% of the impact at 40-60% of the cost — and they come pre-loaded with playbooks, frameworks, and pattern recognition that a first-time hire simply doesn't have.
A proven three-phase approach. You get a builder, not a consultant.
Phase 1
Full audit of your go-to-market strategy, team, process, and technology. Delivers an executive summary with prioritized recommendations based on risks and opportunities identified.
Phase 2
End-to-end sales and marketing transformation based on the audit. This is where the real work happens — building systems, launching campaigns, coaching your team, and driving revenue.
Phase 3
Support for recruiting, developing, and training your full-time team to bring ownership fully in-house. I build myself out of a job — that's the goal.
Choose the model that matches your needs, capacity, and budget.
"I build it with you"
I embed as a part-time CRO/CMO on your leadership team, working 2-3 days per week. Hands-on strategy and execution across your entire revenue engine.
Investment
Starting at $10,000/month
Best for
Companies with no senior revenue leadership and immature GTM operations that need hands-on rebuilding. Founders ready for a 10-14 month transformation.
"I guide you, you execute"
Strategic guidance through regular calls while your leadership team drives execution. I serve as your expert sounding board and accountability partner.
Investment
Starting at $2,000/month
Best for
Companies with capable internal leadership seeking validation and expert input. Founders with bandwidth to execute who need strategic direction.
Let's discuss where you are today and determine the right engagement model for your business.
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