Frequently Asked Questions

I offer four core services for B2B companies and the venture ecosystem:

• Fractional CRO/CMO — Embedded 2-3 days/week as your interim revenue leader. I build the GTM engine your company needs.
• Advisory — Strategic guidance through monthly calls. You drive execution, I provide the frameworks and accountability.
• VC Portfolio Support — I partner with venture firms as a trusted portfolio resource, formal GTM advisor, or event speaker.
• Speaking Workshops — Keynotes and interactive workshops on GTM topics for summits, portfolio days, and universities.

Fractional CRO/CMO is a "do it with you" model. I'm embedded in your company 2-3 days per week — attending team meetings, building processes, managing execution, and implementing your tech stack. Think of it as hiring a senior revenue leader part-time.

Advisory is a "do it yourself, with my guidance" model. I provide strategic direction through regular calls, but your team drives the day-to-day execution. Best for companies with capable leadership that need expert validation and frameworks.

Choose Fractional if: You're maxed out as a founder, your team is stretched thin, GTM gets deprioritized, or you need someone to build the systems from scratch.

Choose Advisory if: Your leadership team has bandwidth, your team can absorb the work, and you need a strategic sounding board more than hands-on help.

Most engagements follow a three-phase approach:

Phase 1 — GTM Audit (2-4 weeks): Full audit of your strategy, team, process, and technology. I define your ICP, map the customer journey, assess your team, and audit your tech stack. You get an executive summary with a prioritized roadmap.

Phase 2 — Execution (6-12 months): We build the engine — demand generation, CRM setup, sales playbooks, team training, campaigns, and coaching. Everything is documented into repeatable systems.

Phase 3 — Graduation (2-3 months): Knowledge transfer, documentation, recruiting support, and transition planning so your in-house team is fully empowered to run independently.

I work across the entire revenue engine:

• GTM Strategy — ICP definition, buyer personas, positioning, competitor analysis, market research
• Marketing — Website, email, social, content, SEO, PR, events
• Sales — Outbound strategy, CRM, training, playbooks, enablement
• Customer Success — Segmentation, NPS, case studies, renewals, upsell
• Recruiting & Talent — Hiring strategy, job descriptions, sourcing, training

Pricing depends on the engagement model:

• GTM Audit (Phase 1): $10,000 - $25,000+ depending on company size and ARR
• Fractional CRO/CMO: $10,000 - $20,000+/month
• Advisory: Starting at $2,000/month
• Fractional GTM Coaching (for fractional executives): $3,600 for a 3-month program

Every engagement is scoped to your specific needs. The investment reflects senior-level expertise without the cost of a full-time C-suite hire.

GTM Audit: 2-4 weeks
Fractional CRO/CMO: Typically 6-12 months for the execution phase, plus 2-3 months for graduation and offboarding
Advisory: Monthly or quarterly — flexible, ongoing as needed
Fractional GTM Coaching: 3 months

I'm a temporary builder, not a permanent fixture. The goal is always to build the systems and team so you don't need me long-term.

I primarily work with B2B companies between $1M - $10M ARR, though I support companies at various stages:

• Pre-Seed / Seed ($0-1M ARR): Founder-led sales enablement — building your first sales process
• Series A ($1-5M ARR): Transitioning from founder-led sales to a scalable, repeatable process
• Growth ($5-10M ARR): RevOps optimization, systems overhaul, market expansion

The common thread: B2B companies with complex sales cycles, often VC-backed, that need to professionalize their go-to-market.

Yes! I offer a dedicated 3-month coaching program for fractional CROs, CMOs, VPs of Sales, VPs of Marketing, and RevOps leaders who want to launch or scale their consulting practice.

The program includes a preparation package, a 90-minute discovery session, two 45-minute coaching sessions per month, asynchronous Slack support between sessions, and a 1-hour completion session.

I launched my own fractional practice in February 2022 and reached $500K in revenue in my first year — this coaching is built from that direct experience.

Absolutely. I partner with VC firms in three ways:

• Trusted Portfolio Resource: Listed in your vetted network so portfolio companies can tap me for fractional CRO/CMO work
• Formal GTM Advisor: Named advisor in your firm's advisory network — available for office hours, GTM assessments, and due diligence
• Speaker & Workshop Leader: Keynotes and workshops at portfolio days, summits, and founder events

I've partnered with Amex Ventures, Motivate Ventures, OCA Ventures, Essence VC, AmFam Ventures, Northwestern, Polsky Center, and the Nashville Entrepreneur Center.

Start by applying through the website. We'll schedule an introductory call to discuss your company's goals, challenges, and which engagement model fits best. From there, I'll put together a scoped proposal tailored to your needs. No lengthy procurement process — I move fast.

Three things set my approach apart:

Full-stack GTM: I don't just do sales or just do marketing — I work across the entire revenue engine including strategy, marketing, sales, customer success, and recruiting.

Build to graduate: I'm a temporary builder, not a consultant who creates dependency. Everything I build is documented and designed to be run by your team after I leave.

Operator experience: I've supported 30+ startups, delivered 150-590% YoY revenue growth, educated 1,000+ founders, and earned 30+ five-star G2 ratings. This isn't theory — it's pattern-matched execution.

Yes — I'm available for keynotes, breakout sessions, and interactive workshops. Popular topics include sales process design, pricing strategy, hiring your first sales team, building pipeline, and go-to-market strategy for early and growth-stage companies.

I've spoken at VC portfolio days, university entrepreneurship programs (Northwestern, Polsky Center at UChicago), accelerators (Nashville Entrepreneur Center), and industry events. Reach out through the contact page to discuss your event.