Visual Identity System

The Amplify identity system.

Everything that carries the Amplify name — the mark, the lockup, the palette. Use these assets consistently to keep the brand recognizable everywhere it appears.

WavelengthFrequencyMajorMinorAmpClefForte

A system named for sound.

Our identity borrows its language from music and signal. The logomark is Wavelength; its avatar form is Frequency. The core greens are Major and Minor keys, the signal mint is Amp, white is the Clef, and the accents play in Forte.

It's a small thing, but it keeps the brand coherent — a vocabulary that maps directly to what we do for clients: amplify what's working until it carries.

The mark

Wavelength logomark

Our mark is called Wavelength. Use it on its own where the full lockup is too large — favicons, app icons, tight corners — and give it room to breathe.

Full Color

PNG · 842px @ 72ppi

PNG ↓

White

SVG · vector

SVG ↓

The signature

Primary lockup

The lockup pairs Wavelength with the wordmark. It's the most visible part of the brand — a recognizable signature that unites everything we make. Use it wherever space allows.

Green

SVG · vector

SVG ↓

Reversed

SVG & PNG

SVG ↓ PNG ↓

Social

Avatars

For social profiles we use the Frequency form of Wavelength on a Major background. Square for platforms that render square; circle for those that crop round.

Square

JPG

JPG ↓

Circle

JPG

JPG ↓

Color · primary

The primary palette

These four cover most needs. Major and Minor anchor the brand, Amp carries the energy, and Clef opens the space. Click any value to copy it.

Minor

Key

RGB 9, 23, 22CMYK 5, 0, 0, 91

Major

Key

RGB 12, 53, 51CMYK 16, 0, 1, 79

Amp

Signal

RGB 0, 232, 160CMYK 91, 0, 28, 9

Clef

Ground

RGB 255, 255, 255CMYK 0, 0, 0, 0

Color · secondary

The secondary palette

Use these to build hierarchy and accent moments — sparingly, in Forte. They complement the primary palette; they never replace it.

Frequency

Accent

RGB 253, 154, 154CMYK 0, 39, 39, 1

Forte

Accent

RGB 249, 194, 52CMYK 0, 22, 77, 2

Amp Violet

Accent

RGB 189, 113, 250CMYK 24, 54, 0, 2

Press & partnerships

Need assets or have a media inquiry?

Reach out for high-resolution files, co-branding requests, or press inquiries — we'll get you what you need.