GTM Engineering & RevOps
RevOps is the architect. The GTM Engineer is the contractor. We build the technical infrastructure that makes your go-to-market strategy executable.
What Is a GTM Engineer?
A GTM Engineer sits at the intersection of sales, marketing, and technical implementation. While RevOps designs the strategy and process, the GTM Engineer builds and maintains the systems that bring it to life — CRM configurations, data pipelines, automation workflows, and reporting infrastructure.
At Amplify, our GTM Engineering practice is led by Kevin Poindexter, whose background in enterprise security architecture and large-scale M&A integrations brings systems-level rigor to revenue infrastructure.
Amplify
HubSpot
Salesforce
Clay
Apollo
LinkedIn
OpenAI
Claude
n8n
HeyReach
Apify
Warmly
Five Pillars of GTM Engineering
Stack Architecture & Integration
Design, select, and integrate your revenue tech stack — CRM, marketing automation, sales engagement, enrichment tools, and analytics platforms — so they work as a unified system, not a collection of disconnected tools.
Data Quality
Build reliable data flows between systems. Lead routing, enrichment waterfall, attribution tracking, and data hygiene — ensuring your revenue data is accurate, timely, and actionable.
Workflow & Automation Builds
Create the automated workflows that scale your team's capacity — lead scoring, deal stage progression, task automation, notification systems, and handoff processes between marketing and sales.
Signal Operationalization
Turn buying signals into action. Intent data, product usage events, firmographic changes, and engagement signals — routed to the right rep at the right time with the right context.
Reporting & Analytics Infrastructure
Build dashboards and reporting systems that give leadership real-time visibility into pipeline health, rep performance, marketing attribution, and revenue forecasting.
How GTM Engineering Engagements Work
Every engagement follows a three-phase arc. You get working infrastructure at each stage — not a plan that gathers dust.
Infrastructure Audit
We map your current tech stack, data flows, and automation. Identify gaps, redundancies, and integration failures that are costing you pipeline and visibility.
Build & Implement
Hands-on engineering — CRM configuration, workflow builds, data pipeline setup, reporting dashboards, and system integrations. We build it, test it, and document it.
Optimize & Train
Ongoing optimization, team training, and documentation. Your team inherits a system they can operate and evolve — not a black box that breaks when we leave.
Ready to Build Revenue Infrastructure That Scales?
Stop duct-taping your tech stack. Let's build it right.