Abett was seeking a partner who could help them transition from a founder-led sales organization and setup the foundational elements to professionalize their GTM strategy and execution. The founder and his executive team did not have any direct sales or marketing experience.
We partnered with Abett's leadership team to redesign their website, their sales and marketing assets, and launch their digital marketing. We implemented their CRM and other GTM tech tools to provide a solid foundation for inbound and outbound demand generation. We designed their talent strategy, job descriptions, and compensation plans. We also led the candidate sourcing, evaluation, onboarding, and training for those new team members.
We helped establish a solid foundation for Abett's growth through advanced technology and revenue operations implementation. We also worked with their Customer Success team to improve onboarding and support ticket workflows for retention and organic growth.
We worked with Abett to build a talent strategy, job descriptions, compensation plans, and hiring strategy for their GTM workforce. We also onboarded and trained the team.
We established their digital marketing strategy and outbound sales campaigns to accelerate pipeline growth.