How 29Bison achieved 300% YoY growth with Amplify

29Bison partnered with Amplify to optimize their GTM motions and RevOps strategy for their next phase of growth. With our guidance and support, they achieved a 300% YoY increase in revenue. Shortly after our engagement concluded, they were acquired by SolomonEdwards.
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Key Matrics

YoY revenue growth
Inbound Lead Generation

29Bison observed an increased demand in the market for their services following ESG regulations, DE&I initiatives, and subsequent investor focus on human capital as a value driver. They turned to Amplify to help maximize their ability to capitalize on this market shift for their growth.


We partnered with the 29Bison team to activate new channels for lead generation, improve inbound demand with PR and SEO, and enhance their sales process, materials, and case studies to improve deal conversions.

“Having Amplify seamlessly integrate into our team and be part of our daily, weekly and monthly cadence along with the accountability partnership, resulted in the entire team being benefactors of their work. Amplify built a solid infrastructure of templates, a beautiful set of parameters and experiences that enabled our new hire to step into a role that functioned well and set them up for success feeling confident and competent.”
Laura Queen, Co-Founder & CEO, 29Bison

Activation of new channels for lead generation

We activated several new lead generation channels for29Bison including the Catalant marketplace and other strategic partnerships.

Increased conversion rates with Sales Enablement

We refined their sales process, messaging, collateral, case studies, and proposals to improve conversion rates.

Increased deal velocity

High-touch coaching and training for the entire team to improve their ability to qualify and accelerate deal velocity.

“Amplify’s partnership was monumentally beneficial - their expertise, strategy and tactics were the missing piece that took 29Bison to a whole new level.”
Laura Queen, Co-Founder & CEO, 29Bison

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