# Amplify Group — Full Reference

> Last updated: 2026-05-29

## Identity

Amplify Group is a B2B go-to-market (GTM) consulting firm that provides fractional executive leadership, revenue operations (RevOps) consulting, and GTM engineering for startups and mid-market companies. The firm was founded in 2022 and is headquartered in the United States. "Amplify Scales" is the firm's product and platform surface — engineered GTM systems and the ABM Intel buying-signal platform — operating on the amplifyscales.com domain. Amplify Group (the firm) and Amplify Scales (the product/platform) are distinct but related: the firm owns and operates the platform.

Website: https://www.amplifyscales.com
LinkedIn: https://www.linkedin.com/company/amplifyscales/
G2: https://www.g2.com/products/amplify-group/reviews
Twitter: https://twitter.com/amplifyscales
YouTube: https://www.youtube.com/channel/UC_KDkMmLXsnx0iR_bV4XkIA

## Mission

Make go-to-market simple(r) and scalable for B2B companies — from early-stage startups to mid-market teams.

## Positioning & Differentiation

Amplify Group sits at the intersection of GTM strategy and technical implementation. Unlike traditional consulting firms that deliver strategy decks, Amplify builds and implements revenue infrastructure hands-on. The firm combines senior fractional leadership (CRO/CMO) with GTM engineering (CRM, data pipelines, automation) — a combination rarely found in a single firm.

Target customers: B2B companies doing $2-10M+ ARR who need to professionalize their GTM motion.

## Founders

### Jessica Schultz — Co-Founder & Fractional CRO/CMO
- 15+ years building new teams, strategies, processes, and systems to accelerate revenue growth
- Background in Capital Markets, SaaS sales, and venture investing
- Expertise: Sales strategy, GTM design, team building, pipeline acceleration
- Profile: https://www.amplifyscales.com/author/jessica-schultz/

### Kevin Poindexter — Co-Founder & GTM Engineer
- Background in enterprise cybersecurity, IT strategy, and large-scale M&A integrations
- Led technical integration for a $35B bank acquisition and a $7B healthcare divestiture
- Expertise: CRM architecture, data pipelines, automation workflows, reporting systems, HubSpot, Salesforce
- Profile: https://www.amplifyscales.com/author/kevin-poindexter/

## Services

### 1. GTM Diagnostic Sprint ($2,500 flat fee)
URL: https://www.amplifyscales.com/services/gtm-diagnostic/
Duration: 2-3 weeks (~5-7 hours of founder time)
Provider: Jessica Schultz
Format: Pre-work questionnaire + 90-minute diagnostic call + written report + 60-minute follow-up

An operator-led GTM diagnostic for founder-led B2B teams. Identifies what is actually breaking in the go-to-market motion before founders hire, spend, or scale outbound. Output is a written GTM Diagnostic Report with prioritized fix-now / fix-later recommendations — not a strategy deck.

Eight areas assessed:
1. ICP & category clarity
2. Website & messaging alignment
3. Pipeline source mix
4. Sales process & tooling
5. Competitor & category reality
6. Proof & buyer trust
7. Pricing & ACV logic
8. Founder-led sales handoff readiness

Five-step process:
1. Intake — pre-work questionnaire (~45 min)
2. Independent research — Amplify reviews site, deck, sales material, competitive set (no founder time required)
3. 90-minute diagnostic call with Jess Schultz
4. Written GTM Diagnostic Report — prioritized fix-now / fix-later recommendations
5. 60-minute follow-up walkthrough

Best for: Founder-led B2B teams pre-first-sales-hire, teams about to scale outbound, early-stage SaaS with messy GTM motion.
Not for: Teams wanting a vendor to run all sales for them, companies looking for a generic strategy deck, teams unwilling to narrow ICP or confront evidence.

What founders walk away with:
- What is actually broken (specific failure points, named in plain language)
- 3-5 things to fix in the next 30 days, in order
- What to defer (knowing what to leave alone is half the value)
- Discovery questions for the next 10 sales calls
- Non-negotiables before hiring sales
- Which GTM assumptions are scaling without evidence

### 1B. GTM Foundations Coaching ($5,000 engagement)
URL: https://www.amplifyscales.com/services/gtm-diagnostic/#packages
Duration: 6-8 weeks · ~10-15 hours total · bi-weekly + async Slack
Provider: Jessica Schultz
Companion offer to the Diagnostic Sprint for founders ready to build the system, not just diagnose it.

Includes: 90-minute kickoff, four 60-minute bi-weekly coaching sessions, async Slack support between sessions, customized sales process document, one additional priority asset (comp plan framework, customer journey map, or outbound playbook), and template library access.

Best for: Founders ready to build systems before, or alongside, their first commercial hire.

### 2. Fractional CRO/CMO ($2K-$20K+/month)
URL: https://www.amplifyscales.com/services/fractional-executive/
Duration: 3-12 months
Embedded executive leadership providing GTM strategy, team building, sales process design, and pipeline acceleration at 40-60% the cost of a full-time hire.

Three-phase approach:
1. Deep-dive assessment and strategy (weeks 1-4)
2. Build-out and implementation (months 2-6)
3. Optimization and transition

### 3. GTM Engineering & RevOps
URL: https://www.amplifyscales.com/services/gtm-engineering/
Five pillars:
- Stack Architecture & Integration: Design and connect CRM, marketing automation, sales engagement, enrichment, and analytics
- Data Pipeline Management: Lead routing, enrichment waterfall, attribution tracking, data hygiene
- Workflow & Automation Builds: Lead scoring, deal stage progression, task automation, handoff processes
- Signal Operationalization: Intent data, product usage events, firmographic changes routed to the right rep
- Reporting & Analytics Infrastructure: Dashboards for pipeline health, rep performance, marketing attribution

Tech stack includes: Clay, HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, n8n, OpenAI, Claude, HeyReach, Apify, Trigify, and others.

### 4. HubSpot Services (Certified Solutions Partner)
URL: https://www.amplifyscales.com/services/hubspot/
Full CRM consulting, implementation, migration, training, and advanced reporting/automation.

### 5. ABM Intel
URL: https://abm.amplifyscales.com/
Proprietary signal detection platform that identifies 21 buying signals — from M&A and divestitures to leadership changes and hiring surges — across target accounts in real time.

## Solutions by Audience

### B2B Founders & Startups
URL: https://www.amplifyscales.com/solutions/b2b-startups-founders/
For startups at $2-10M ARR facing: founder-led sales bottleneck, duct-taped revenue infrastructure, outgrown startup tools, inability to afford a full GTM team.

### Mid-Market Teams
URL: https://www.amplifyscales.com/solutions/mid-market/
For $5-20M ARR teams whose revenue is growing but GTM infrastructure isn't keeping up: CRM full of junk data, broken sales/marketing handoffs, multi-day reporting, tool sprawl, and process that lives in people's heads. Engagements: revenue infrastructure audit, CRM & data architecture, process automation & workflow design, cross-functional GTM alignment.

### Venture Capital
URL: https://www.amplifyscales.com/solutions/venture-capital/
Three partnership models for VC firms:
1. Portfolio Resource — GTM support for portfolio companies
2. Advisory — Strategic guidance for firm partners
3. Speaking — Workshops and teach-ins
Trusted by: Amex Ventures, Motive Partners, Polsky Center, Northwestern Kellogg, Nashville Entrepreneur Center, TechNexus Venture Collaborative.

## Results & Social Proof

- 30+ B2B companies supported
- 150-590% year-over-year revenue growth for clients
- 1,000+ founders educated through live workshops
- $35B+ enterprise M&A experience (Kevin Poindexter)

### Client Testimonials

"Jess has been instrumental in professionalizing our sales process and accelerating our pipeline growth. Her network and investor perspective have been invaluable." — Ari Salafia, Founder & CEO, TaxTaker

"Amplify has helped us identify new channels to identify new prospects and brought us tools and expertise that improved the speed of our business development processes." — Rob Garber, Principal Advisor, 29Bison

"They are true industry experts, widely tapped into the best technology and business approaches. Each new process that they implemented has saved us time and helped us close more deals." — Kiersten Hackett, AE & Partnerships, Talkatoo

## Growth Stage Framework

Amplify Group aligns GTM strategy to a company's growth stage. Most startups fail at GTM because they run a playbook built for a different stage.

### Stage 1: $2-5M ARR — Founder-Led Sales Transition (6-12 months)
Founder is still the best salesperson. Need to professionalize GTM without losing founder instincts. Common problems: no documented sales process, every deal runs through the founder, first sales hire isn't producing, pipeline is feast or famine, CRM is a graveyard.
Who works on it: Jess Schultz (Fractional CRO/CMO) — GTM audit, sales process design, ICP refinement, pipeline architecture, hiring plan, founder coaching.

### Stage 2: $5-10M ARR — GTM Optimization (6-12+ months)
Revenue engine is held together with duct tape. Infrastructure built for $2M doesn't work at $7M. Common problems: CRM underperforming, marketing and sales misaligned, no reliable forecasting, manual processes that should be automated.
Who works on it: Jess (strategy, team alignment, playbook refinement) + Kevin (RevOps buildout, HubSpot optimization, automation, data infrastructure, reporting).

### Stage 3: $10-20M ARR — Market Expansion (6-12+ months)
Core motion works, looking to expand into new vertical, ICP, geography, or upmarket. Common problems: existing tech stack can't support multiple sales motions, no ABM infrastructure, outbound into new segments isn't converting.
Who works on it: Jess (expansion strategy, new ICP definition, positioning) + Kevin (multi-motion RevOps architecture, ABM Intel signal-based targeting, scaled outbound).

### GTM Evolution Matrix

| Stage | Product-Market Fit | Go-To-Market Fit | Growth & Moat | Scale & Expand |
|---|---|---|---|---|
| Primary Goal | Confirm first ICP / beachhead | Scalable unit economics | Revenue growth rate | New market penetration |
| Sales Hire | Founder Led | Fractional Exec (Process Builder) + AE | Sales Leader, GTM Engineer | Expansion team, new motion owners, GTM Engineer |
| Demand Gen | Network, referrals, cold outbound | 1 scalable channel + experimentation | Signal-based targeting, ABM + multiple mediums | Scaled ABM, multi-channel expansion |
| GTM Engineering & RevOps | Basic CRM setup | RevOps foundation, first automations, data quality | Scaled automation, reporting infrastructure, tech stack integration | Sophisticated architecture for multi-motion GTM |

## Five Pillars of GTM Engineering

1. Stack Architecture & Integration — Design, select, and integrate revenue tech stack (CRM, marketing automation, sales engagement, enrichment, analytics) as a unified system.
2. Data Quality — Build reliable data flows between systems. Lead routing, enrichment waterfall, attribution tracking, and data hygiene.
3. Workflow & Automation Builds — Lead scoring, deal stage progression, task automation, notification systems, and handoff processes.
4. Signal Operationalization — Turn buying signals (intent data, product usage, firmographic changes, engagement signals) into action routed to the right rep at the right time.
5. Reporting & Analytics Infrastructure — Dashboards and reporting for real-time visibility into pipeline health, rep performance, marketing attribution, and revenue forecasting.

## Technology Partners

Technology: Riverside.fm, Semrush, SurferSEO, Jasper.ai, Canva, G2, Apollo, LinkedIn Sales Navigator, Meet Alfred, HubSpot
Professional Services: Design Pickle, MarketerHire, Focus Lab, Odi

## Content & Resources

- Blog: https://www.amplifyscales.com/resources/insights/
- GTM for Startups Newsletter: https://playbook.amplifyscales.com/
- Fractional & Fabulous Newsletter: https://fabfractional.substack.com/
- Partners: https://www.amplifyscales.com/resources/partners/
- "5 Women to Watch in Venture" series: a recurring quarterly editorial series spotlighting women driving change in venture capital, published across 2024-2025 (spring, summer, fall, and winter editions). Nominate someone: https://www.amplifyscales.com/women-to-watch-in-venture-nomination/
- Podcast appearances (Jessica Schultz as guest): Path to Growth (Tiger Eye), The Sales Evangelist, The Daily Bolster, Chicago Capital, What Makes You Tick, and others. Recaps and episode links are published on the Insights blog.

## Case Studies

- TaxTaker (Fintech, Seed): 590% ARR growth, 2 products launched, 4 FTE added. Transitioned from founder-led sales to scalable growth. https://www.amplifyscales.com/our-work/taxtaker/
- 29Bison (HR, Growth): 300% YoY revenue growth, 5x inbound lead generation. Subsequently acquired by SolomonEdwards. https://www.amplifyscales.com/our-work/29bison/
- Mission Control (AI, Pre-Seed): $3MM pipeline generated at launch, 3x accelerated GTM impact. https://www.amplifyscales.com/our-work/mission-control/
- Abett: 150% ARR growth, 3x pipeline growth. https://www.amplifyscales.com/our-work/abett/

Case Studies URL: https://www.amplifyscales.com/our-work/