GTM strategy, fractional leadership, RevOps, and GTM engineering for B2B companies. https://www.amplifyscales.com/ 2026-03-26T15:00:00.000Z Amplify Group https://www.amplifyscales.com/insights/what-is-a-gtm-engineer/ 2026-03-26T15:00:00.000Z 2026-03-26T15:00:00.000Z Jessica Schultz

What is a GTM Engineer, and how is it different from RevOps or a fractional CRO? We break it down — and explain why Amplify now offers both strategic GTM leadership and GTM engineering services.

https://www.amplifyscales.com/insights/how-to-run-a-customer-journey-map-workshop-and-why-its-essential-for-your-gtm-strategy/ 2026-01-29T00:00:00.000Z 2026-01-29T00:00:00.000Z Jessica Schultz

Learn how to run a customer journey map workshop that actually informs your GTM strategy. Includes the framework, questions to ask, and a free template.

https://www.amplifyscales.com/insights/5-women-to-watch-in-venture-fall-2025/ 2026-01-22T00:00:00.000Z 2026-01-22T00:00:00.000Z Jessica Schultz

Meet the inspiring women reshaping the venture capital industry in our Fall Edition of Women to Watch in Venture.

https://www.amplifyscales.com/insights/5-women-to-watch-in-venture-summer-2025/ 2025-09-09T00:00:00.000Z 2025-09-09T00:00:00.000Z Emily Grigg

Meet the inspiring women reshaping the venture capital industry in our Summer Edition of Women to Watch in Venture.

https://www.amplifyscales.com/insights/5-women-to-watch-in-venture-spring-2025/ 2025-06-04T00:00:00.000Z 2025-06-04T00:00:00.000Z Jessica Schultz

Meet the inspiring women reshaping the venture capital industry in our Spring Edition of Women to Watch in Venture.

https://www.amplifyscales.com/insights/jess-schultz-on-path-to-growth-podcast/ 2025-04-18T00:00:00.000Z 2025-04-18T00:00:00.000Z Kevin Poindexter

In this Path to Growth episode, Tracy Young sits down with Jess Schultz, Founder of Amplify Group, to talk about building a consistent, scalable go-to-market strategy.

https://www.amplifyscales.com/insights/why-founder-led-growth-isnt-optional-jess-schultz-on-early-stage-gtm-metrics-and-startup-scaling/ 2025-04-15T00:00:00.000Z 2025-04-15T00:00:00.000Z Kevin Poindexter

In this high-impact episode of The CTO Show, Mehmet sits down with Jess Schultz, a fractional CRO/CMO and angel investor, to unpack what truly drives early-stage startup success.

https://www.amplifyscales.com/insights/how-to-build-a-founder-led-content-strategy-in-2025/ 2025-03-30T00:00:00.000Z 2025-03-30T00:00:00.000Z Kevin Poindexter

Ads are expensive. Cold outreach is hit-or-miss. But founder-led content compounds. Explore why this strategy is so effective and how to get started.

https://www.amplifyscales.com/insights/ep-34-why-female-founders-thrive-lessons-from-the-frontlines/ 2025-03-20T00:00:00.000Z 2025-03-20T00:00:00.000Z Kevin Poindexter

Tune into Figure 8 podcast to learn more about Jess' career path and how she supports founders today.

https://www.amplifyscales.com/insights/jess-schultz-on-what-makes-you-tick-podcast/ 2025-02-20T00:00:00.000Z 2025-02-20T00:00:00.000Z Kevin Poindexter

Jess joins the What Makes You Tick podcast to talk about breaking into sales, supporting founder-led sales transitions, and more.

https://www.amplifyscales.com/insights/google-search-console-vs-google-analytics-whats-the-difference-and-how-to-set-up-both-for-free/ 2025-02-13T00:00:00.000Z 2025-02-13T00:00:00.000Z Jessica Schultz

Learn the key differences between Google Search Console & Google Analytics, plus step-by-step instructions to set up free accounts for both.

https://www.amplifyscales.com/insights/5-women-to-watch-in-venture-winter-2025/ 2025-02-11T00:00:00.000Z 2025-02-11T00:00:00.000Z Jessica Schultz

Meet the inspiring women reshaping the venture capital industry in our Winter Edition of Women to Watch in Venture.

https://www.amplifyscales.com/insights/jess-schultz-on-positivity-hack-delivered/ 2025-02-05T00:00:00.000Z 2025-02-05T00:00:00.000Z Kevin Poindexter

Our founder, Jess Schultz, joined the Positivity Hack Delivered podcast to discuss her career path and work with startups.

https://www.amplifyscales.com/insights/jess-schultz-on-fractionals-unplugged/ 2025-01-14T00:00:00.000Z 2025-01-14T00:00:00.000Z Kevin Poindexter

Jess joins Fractionals Unplugged to discuss the challenges faced by founders of B2B SaaS companies as they transition from founder-led sales to a more structured go-to-market strategy.

https://www.amplifyscales.com/insights/5-women-to-watch-in-venture-fall-2024/ 2024-10-09T00:00:00.000Z 2024-10-09T00:00:00.000Z Jessica Schultz

Meet the inspiring women reshaping the venture capital industry in our Fall Edition of Women to Watch in Venture.

https://www.amplifyscales.com/insights/5-women-to-watch-in-venture-summer-2024/ 2024-07-24T00:00:00.000Z 2024-07-24T00:00:00.000Z Jessica Schultz

Meet the inspiring women reshaping the venture capital industry in our Summer Edition of Women to Watch in Venture.

https://www.amplifyscales.com/insights/5-women-to-watch-in-venture-spring-2024/ 2024-05-23T00:00:00.000Z 2024-05-23T00:00:00.000Z Jessica Schultz

Meet the trailblazing women reshaping the venture capital industry in our Spring Edition of Women to Watch in Venture.

https://www.amplifyscales.com/insights/the-hot-pursuit-how-to-leverage-customer-reviews-to-generate-more-leads/ 2024-05-09T00:00:00.000Z 2024-05-09T00:00:00.000Z Kevin Poindexter

Jess Schultz joins The Hot Pursuit podcast to explain how to leverage customer reviews for full funnel impact.

https://www.amplifyscales.com/insights/when-to-hire-fractional-exec-vs-freelance-talent-for-your-startup/ 2024-03-28T00:00:00.000Z 2024-03-28T00:00:00.000Z Jessica Schultz

As a startup, finding the right talent can be crucial to success. Learn when it's best to hire a fractional executive versus more junior freelance talent and how it can benefit your growing company.

https://www.amplifyscales.com/insights/the-secret-weapon-in-your-startup-arsenal-customer-reviews-as-the-ultimate-growth-catalyst/ 2024-03-19T00:00:00.000Z 2024-03-19T00:00:00.000Z Jessica Schultz

Learn how you can collect and leverage customer reviews for full funnel impact.

https://www.amplifyscales.com/insights/the-trick-to-hiring-top-sales-talent-with-jessica-schultz-the-daily-bolster/ 2024-02-13T00:00:00.000Z 2024-02-13T00:00:00.000Z Kevin Poindexter

The Daily Bolster welcomes Jessica Schultz, the founder and CEO of Amplify Group. Tune in as Jessica shares her top three tips for hiring top sales talent—something she says startups often get wrong.

https://www.amplifyscales.com/insights/5-women-to-watch-in-venture-2024-winter-edition/ 2024-01-31T00:00:00.000Z 2024-01-31T00:00:00.000Z Jessica Schultz

Discover the inspiring stories of five trailblazing women in Venture Capital in our Winter 2024 edition. From different backgrounds to unique investment approaches, learn how they're breaking barriers, empowering female founders, and reshaping the future of VC with passion and purpose.

https://www.amplifyscales.com/insights/unlock-your-growth-potential-with-our-gtm-bootcamp-for-startups/ 2023-11-27T00:00:00.000Z 2023-11-27T00:00:00.000Z Jessica Schultz

Ready to level up your startup’s growth? Learn about our GTM Bootcamp for startups and how it can help take your business to the next level.

https://www.amplifyscales.com/insights/ho-ho-no-cheesy-gifts-unique-holiday-gift-ideas-for-your-b2b-clients/ 2023-10-31T00:00:00.000Z 2023-10-31T00:00:00.000Z Jessica Schultz

Give the gift of appreciation this holiday season with these unique and thoughtful ideas for your B2B clients. Make them feel special with a meaningful present that also strengthens your business relationships!

https://www.amplifyscales.com/insights/5-women-to-watch-in-venture-fall-edition/ 2023-10-26T00:00:00.000Z 2023-10-26T00:00:00.000Z Jessica Schultz

Our Fall lineup is here! We're excited to highlight five inspiring women we know leading the way in venture capital.

https://www.amplifyscales.com/insights/b2b-buying-behavior-essential-insights-for-founders-and-ceos/ 2023-10-19T00:00:00.000Z 2023-10-19T00:00:00.000Z Jessica Schultz

Are you a founder or CEO looking to stay ahead of the curve? Learn how the shift in B2B buying behavior affects GTM models, and discover essential insights that will help your business thrive.

https://www.amplifyscales.com/insights/accountability-the-secret-to-massive-sales-growth/ 2023-10-11T00:00:00.000Z 2023-10-11T00:00:00.000Z Kevin Poindexter

Jess Schultz discusses the importance of accountability in sales with Donald Kelly at INBOUND.

https://www.amplifyscales.com/insights/5-steps-to-structure-your-deal-stages/ 2023-08-31T00:00:00.000Z 2023-08-31T00:00:00.000Z Jessica Schultz

Learn to streamline your sales process and better manage your pipeline performance to help you structure your deal stages like a pro!

https://www.amplifyscales.com/insights/understanding-domain-authority/ 2023-08-29T00:00:00.000Z 2023-08-29T00:00:00.000Z Jessica Schultz

Are you looking to stand out from the competition and drive more traffic to your website? Discover how domain authority, can help you scale your business.

https://www.amplifyscales.com/insights/marketing-email-versus-sales-email/ 2023-08-28T00:00:00.000Z 2023-08-28T00:00:00.000Z Jessica Schultz

Discover the differences between marketing and sales emails and learn how to get your message across in a personal, passionate, and engaging way.